The BBC Urdu team visited three cities in India recently to promote its website. At all the three places the response was overwhelming. It was a good initiative despite lack of adequate preparedness at local level before organising the event.
Still, people came in large numbers in all the cities. Many were not familiar with web. But they came and showed interest in the initiative. People were informed about the proposed ‘Your Edition’ of BBC Urdu website.
The team led by Waheed Mirza, the familiar voice from India Shakil Akhtar, Aliya Nazki and Nadia, Notwithstanding the problem of font on the website, bbcurdu.com remains a leader and has been getting millions of hits.
The website should continue its efforts and hold such programmes in India in future also. India has tremendous potential for Urdu site as Urdu-speakers are now getting computer-literate, albeit slightly late. Hoping that BBC will organise similar programmes in future also.