At the turn of millennium when Urdu publications were gasping for breath in Central India, a literary journal Sadaa-e-Urdu began its publication.
Eminent Urdu litterateur Naeem Kausar needs to be congratulated for the success of his magazine. The fortnightly has successfully completed six years and carved a niche for itself amongst Urdu magazines.
I have the latest issue in my hands. The front page has the lead story about the ongoing controversy surrounding Gyan Chand Jain’s book, Khalid Mahmood’s verse on Shaam-e-Awadh, a rare letter written by Dr Jagannath Azad to Ram Lal, report about the demise of the only person in the country who used to write in Urdu, Persian, English, Sanskrit and Hindi simultaneously.
Inside, the tabloid-size magazine has short stories, articles, a collection of 100 most quotable Urdu couplets, several ghazals and Nazms apart from many other features. It is mainly a literary journal but also focuses on socio-political and movie world. And it is priced at just Rs 8. The subscriber can get 13 issues for just Rs 100.
Naeem Kausar is the son of Renowned Urdu novelist the late Kausar Chandpuri. And he has demonstrated how an Urdu journal can succeed even in this era. Of course, Karwan-e-Adab and Intesab are amongst the other Urdu magazines that are doing well.